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Beer Drinkers Can ‘Be Selective’ With Newest Anheuser-Busch Beer
Feb. 21, 2005
Budweiser Select is Brewed for a Crisp Taste that Finishes Clean
ST. LOUIS (Feb. 21, 2005) – Budweiser Select is “a new kind of beer brewed for a crisp taste that finishes clean.” Budweiser Select, with its clear plastic label and upscale imagery offers beer drinkers a sophisticated drink option. The new brew, available nationwide Feb. 21, is the company’s newest entry in a long line of innovative beers, including the No. 1 and No. 2 selling beers in the world, Budweiser and Bud Light.
“Anheuser-Busch has been an innovator for more than 100 years and we continue to deliver exciting new products to consumers that raise the sophistication of beer,” said Don Meyer, director of Budweiser Select marketing, Anheuser-Busch, Inc. “The unique brewing process separates Budweiser Select from other beers – establishing it as a new kind of beer. We are meeting consumers’ demands for variety, while providing a beer that will immediately be recognized as high quality because it’s part of the Budweiser brand family.”
Budweiser Select was developed using two-row and roasted specialty malts for a rich color. A blend of aromatic domestic and imported hops provides the perfect balance and flavor. The brand spends approximately twice as long as regular beers in the brewhouse. The brewhouse is where grains are milled, mixed with water, and mashed.
With its selective ingredients and distinctive brewing process, Budweiser Select delivers a crisp taste that finishes clean with only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving.
Brewed at seven of Anheuser-Busch’s 12 breweries including Columbus , Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Col., Budweiser Select will be available in a full package line.
“As the industry leader we work everyday to bring excitement, sophistication and more consumers to the beer category,” said Meyer. “Anheuser-Busch has a history of developing new brands when opportunities emerge in the marketplace. The company has had great success in being the first to meet consumers’ needs as they arise.”
Budweiser Select is priced on par with Budweiser and Bud Light and supported by a full line of point-of-sale and merchandising materials in addition to television, outdoor, radio and print advertising. Ad agencies for Budweiser Select include DDB Chicago, TBWA\CHIAT\DAY Los Angeles and Modernista Boston.
Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiserselect.com.
Feb. 21, 2005
Budweiser Select is Brewed for a Crisp Taste that Finishes Clean
ST. LOUIS (Feb. 21, 2005) – Budweiser Select is “a new kind of beer brewed for a crisp taste that finishes clean.” Budweiser Select, with its clear plastic label and upscale imagery offers beer drinkers a sophisticated drink option. The new brew, available nationwide Feb. 21, is the company’s newest entry in a long line of innovative beers, including the No. 1 and No. 2 selling beers in the world, Budweiser and Bud Light.
“Anheuser-Busch has been an innovator for more than 100 years and we continue to deliver exciting new products to consumers that raise the sophistication of beer,” said Don Meyer, director of Budweiser Select marketing, Anheuser-Busch, Inc. “The unique brewing process separates Budweiser Select from other beers – establishing it as a new kind of beer. We are meeting consumers’ demands for variety, while providing a beer that will immediately be recognized as high quality because it’s part of the Budweiser brand family.”
Budweiser Select was developed using two-row and roasted specialty malts for a rich color. A blend of aromatic domestic and imported hops provides the perfect balance and flavor. The brand spends approximately twice as long as regular beers in the brewhouse. The brewhouse is where grains are milled, mixed with water, and mashed.
With its selective ingredients and distinctive brewing process, Budweiser Select delivers a crisp taste that finishes clean with only 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving.
Brewed at seven of Anheuser-Busch’s 12 breweries including Columbus , Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Col., Budweiser Select will be available in a full package line.
“As the industry leader we work everyday to bring excitement, sophistication and more consumers to the beer category,” said Meyer. “Anheuser-Busch has a history of developing new brands when opportunities emerge in the marketplace. The company has had great success in being the first to meet consumers’ needs as they arise.”
Budweiser Select is priced on par with Budweiser and Bud Light and supported by a full line of point-of-sale and merchandising materials in addition to television, outdoor, radio and print advertising. Ad agencies for Budweiser Select include DDB Chicago, TBWA\CHIAT\DAY Los Angeles and Modernista Boston.
Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico’s leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine’s 2004 “America’s Most Admired Companies” listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world’s largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiserselect.com.