August A. Busch, Jr. addresses
the nation on KMOX CBS Radio from Anheuser-Busch’s Bevo bottling plant
a few minutes prior to the official return of beer, which occurred at 12:01
a.m. on April 7.
St. Louis brewery workers
load post-Prohibition Budweiser onto trucks for delivery.
Eberhard Anheuser II hands
off a case of post-Prohibition Budweiser to a TWA pilot whose air express
flight is destined for Newark Airport in the early morning hours of April
7, 1933.
A crowd estimated at 25,000
gathered at Anheuser-Busch’s Bevo bottling plant before midnight on April
6 to be among the first St. Louisans to taste post-Prohibition Budweiser.
Adolphus Busch
III, August A. Busch, Sr. and August A. Busch, Jr. display a case of Budweiser
labeled for delivery to The White House.
The Budweiser Clydesdales
pose in front of the national capitol during the soon-to-be world-famous
icons’ tour of the Northeast following the repeal of Prohibition.
Onlookers
gather along 34th Street in New York City as the Budweiser Clydesdales
arrive to deliver one of the first cases of post-Prohibition Budweiser
to fmr. New York Governor Al Smith. (From: The New York Times)
Former New York Governor Al Smith
receives one of the first cases of post-Prohibition Budweiser from
John Maier, manager of Anheuser-Busch’s New York City operations, in front
of the Empire State Building on April 7, 1933.
Budweiser bottle (ca. 1920-1932). This was a “near-beer” brewed in the traditional Budweiser lager style and de-alcoholized to ˝ of 1 percent, in accordance with the law.